This way, you will be able to add a square video clip on top of the square background of a bigger size. In order to create a windowbox effect, you might need to crop your video. ADOBE PREMIERE SQUARE VIDEO HOW TOHow to replicate the windowboxing effect in This video effect can help you create some beautiful videos that will really stand out on social media. You don’t want to overload your viewers with too much information. Make sure to keep your message clear and concise. This will allow you to create a meme effect or add any other helpful information to the video. In, you can also add text to the video margins. You can zoom in and out of the video to make the bars wider or thinner. Since the video you find in the library is probably going to be in the landscape format (the standard 16:9), when you adjust it for the square format, that’s where you’ll get those cinematic black bars at the top and bottom of your video. The more refined your search is, the better the chance of finding a perfect match for your video. When searching for a phrase, make sure you enter as exact a keyword as possible. Choose a video clip or image that you want to add to your video or upload your own. Instagram allows posting an in-feed video of less than 1 minute long. ADOBE PREMIERE SQUARE VIDEO PROPro tip: if your video is under 60 seconds, you will be able to reuse it across several platforms. Head over to the step “Select formats” and choose a square format for the platform that you are going to create the video for. Typically, letterbox videos for social channels are square, since the square format yields the best results. In this regard, the video might resemble those meme videos that the Internet netizens are so fond of. You can share additional information, add subtitles, or even put a joke. These margins are also a great place to add text to the video. The margins might match your brand colors or be in contrast with the video clip. However, when applying the letterbox effect to marketing videos, you can choose whatever color you want. In the movies, the margins that appear around the video clip will just be black. The most common way to add cinematic black bars to one’s videos is to put them at the top and bottom of the video clip. Classic letterbox (margins on top and bottom) Depending on where exactly they are placed, normally videographers speak of three different ways of adding a letterbox effect to one’s videos. There are several ways how you can add those cinematic black bars to your videos. Types of letterbox effect and how to replicate them in Investing some money into advertising with square videos both on Facebook and Instagram will not only yield better results but also turn out to be cheaper. Therefore, people get a better chance to see what the video is about – and interact with it.Īnother reason for trying cinematic black bars for your videos is that it costs significantly less to advertize to users with square videos on mobile. This might have to do with the fact that square videos take up more space on mobile screens than landscape videos. SourceĪccording to an experiment conducted by Buffer, square videos outperformed landscape videos in views and engagement. While desktop is still very popular, the majority of social media visits happen on mobile.ĭevice usage of Facebook users worldwide as of January 2019. Why are square videos great for your social media channels? The first and foremost advantage of adding cinematic black bars to your videos is that they allow you to repurpose your landscape videos into the square format. Why square videos for your social channels ADOBE PREMIERE SQUARE VIDEO TVWhile in the TV industry this technique allows video producers to adapt the film to different screen resolutions, in digital marketing it opens new creative opportunities for marketers. In practice, the video has black bars above and below it. It’s the practice of transferring the widescreen video to the standard-width video formats while keeping the film’s original aspect ratio. What is a letterbox video effect?Ĭinematic black bars might sound very dramatic but this video effect actually has a name – letterbox. In this article, we will show you how to give your videos a Tarantino look by applying a letterbox video effect. All without difficult tools like Adobe Premiere. Or better yet – adding cinematic black bars to your videos. If you are looking for new ways to make your videos engaging and interesting to watch, try some tricks from the big screen.
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